Privacy Policy





When you provide us with information through or (the "Site"), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to the Site is subject to this Privacy Policy and to our Terms of Use. Please note that this Privacy Policy governs information provided to the Site as well as information provided to FORTE by other mean.

1. Collection of Personal Information by or

We do not collect personal information about you, except when you provide it to us. For example, if you decide to complete a user registration form or online survey, you may be asked to provide certain information such as your contact information (name, e-mail address, mailing address, and telephone number), age group, gender, field of study, etc. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiration date. We implement various security measures in accordance with industry standard practices to protect the security of your personal and financial data. If you would prefer that we not collect personal information from you, then do not provide us with such information. When you submit personal information on the Site, you are giving consent to the collection and use of your personal information as set forth in this Privacy Policy.

2. Use of Personal Information by FORTE
a. Opt-In Communications

If you opt-in during the Site registration process or at other times when you submit personal information, the information you provide may be used by FORTE to create and deliver to you our newsletters, surveys or other communications as well as information about our products and services, writing tips, and special promotions ("Opt-In Communications"). If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications. If you do opt-in and later decide that you would no longer like to receive these communications, see Section 12, Choice/Opt-Out, below.

b. Communications to Serve You

If you have elected to provide us with your contact information, e.g., by registering at the Site, communicating with our coordinators by email or placing an order, we may provide you with service-related announcements concerning the Site or contact you regarding your customer service requests or your order. For example, all registered users will receive email announcements about changes in hours of operations, holiday closings, and other matters that effect your use of FORTE. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that FORTE offers its customers.

3. No Disclosure of Personal Information for Third Party Marketing Without Your Consent

We will never provide your personal information to third parties for their use in marketing their products or services to you without your express consent.

4. Disclosure of Personal
a. Special Events

If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to our Site, the rules or terms and conditions for those events may indicate that your personal information will be shared with third parties. By choosing to participate and submitting your personal information with respect to such events, you consent to disclosure of your personal information to such third parties.

b. Business Transfers

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personal information, generally is one of the transferred business assets, and by submitting your personal information on the Site, you agree that your personal information may be transferred to such parties under these circumstances.

5. Cookies and IP Addresses

We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience. A cookie is a piece of data that enables us to track and target your preferences. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary "session variables" to help you when placing an order. These variables will expire when you place your order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features. In addition, we may use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personal information for account fraud protection and risk reduction.

6. Pixel Tags and Tracking Technology

When you visit this Site or view one of our emails, we may use pixel tags (also called "clear gifs"), tracking links and/or similar technology to note some of the pages you visit on our Site so that we can further personalize your experience. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personal information.

7. Use of Aggregate Information

We may use the information you provide in aggregate form (non-personal information) for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personal information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personal information with or to our affiliates, licensees and partners.

8. Links

The Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on the Site. We encourage you to read the privacy policies of other websites you link to from our Site or otherwise visit.

9. Security

We implement various security measures in accordance with industry standard practices to protect the security of your personal information both online and offline. If you have any questions about security at the Site, please contact us.

10. Notification of Changes

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personal information will be based on the privacy policy in effect at the time the information is used.

11. Updating Your Information

You have the ability to review, change and/or correct the personal information you provide us. Contact us to review, change or correct your personal information.

12. Choice/Opt-Out

You may opt-out of receiving future Opt-In Communications from FORTE when you register at the Site or otherwise provide your contact information to FORTE by clicking the "unsubscribe" link at the bottom of any e-mail Opt-In Communication you receive from us and following the instructions provided therein, or by contacting us.


We have taken great measures to ensure that your visit to the Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about the Site’s privacy practices, you may express these by contacting us or telephoning 03-3353-3545.

This Privacy Policy was last updated 12/14/2004.

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